White Paper: Rise Of The Tablet

When i first saw the iPad, I had a flash back. David was flipping through a miniature flip chart, about the size of an office notepad. Each glossy sheet visualized a benefit of the product we were about to launch and my eyes stayed glued to David's index finger as he pointed at what he wanted me to see.

A few weeks earlier we had presented him with the slew of data we wanted his sales team to remember. In response David snapped back with "How much do you think i can shove into their heads?" and stormed out of the meeting to find a solution.

His solution was the mini flip chart. He called it PMA for Portable Memory Aid and it was hugely successful. Soon everyone in our company was creating mini flip charts. They provided employees with product information, procedures, performance aids and more. Their success also led to a new set of problems - printing, updating, distributing and carrying a bag full of PMA, not to mention the CFO's irritation over rising costs.

This flash back did not take place in the distant past but recently, well after e-learning had become established in the corporate world. The success of the PMA stemmed from the fact that it provided what e-learning couldn't. Until now. The arrival of the tablet has changed everything.

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