Automakers spend billions on mass media and yet, selling success depends largely on the customers' experience with sales, technical, and service personnel at the dealerships. Moreover, the massive scale of the automotive business demands a reliable learning platform that can be used globally, is readily scalable, is simple to use, and easy to update. CERTPOINTVLS, our award winning enterprise learning suite, enables companies to maximize product-brand-knowledge and create a positive customer experience across all their extended sales and service channels.
CERTPOINTVLS benefits
- Support aggressive product launch schedules
- Ensure technical competence and certification while reducing training costs
- Drive revenues and customer satisfaction with more knowledgeable dealership personnel
- Standardize the quality and breadth of learning across all geographical locations and manage an entire learner population from a single scalable interface
- Enable real-time response in critical scenarios such as product recalls
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Case Study
This case study presents the complex challenges Toyota has successfully addressed through process improvement and implementation of a Learning Management System (LMS) for the company’s expansive dealer network.